How to Conduct Keyword Research Like a Pro

How to Conduct Keyword Research Like a Pro


How to Conduct Keyword Research

You're about to learn the ins and outs of keyword research so you can optimize your content like a seasoned pro. Keyword research is the not-so-secret sauce that fuels search engine optimization (SEO) and helps your target audience find your stuff online. If you've never done keyword research before, it can seem complicated, but we're going to break it down into easy steps so you'll be researching keywords in no time. The key is understanding what people are actually searching for and creating content that matches those searches. Do that, and you'll rank higher in search results, get more traffic, and ultimately achieve your goals. Whether you want to rank higher in search engines, get more social shares, increase conversions on your site, or all of the above, keyword research is where it all begins. Follow these proven steps and you'll be conducting keyword research like an expert in no time.

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Understanding Keyword Research and Its Importance

To rank well in search engines, you need to understand keyword research. Keywords are the words and phrases people enter into search engines to find content like yours. By researching the best keywords for your content, you can optimize your pages to rank higher in search results.

First, find keywords that relate to your content and have a high search volume. Use free keyword research tools like Google's Keyword Planner, Moz's Keyword Explorer, or Ahrefs to see how often certain keywords or keyphrases are searched each month. Choose keywords with at least 1,000 searches per month.

Next, check the competition for those keywords. If big authority sites are ranking for your target keywords, it will be hard to outrank them. Look for keywords with a good search volume but less competition. You can also try long-tail keywords, like "how to conduct keyword research for beginners", which are more specific and may have less competition.

Finally, use your list of target keywords and keyphrases throughout your content, including:

  • Page titles and URLs

  • Headings (use H2 and H3 tags)

  • The first and last paragraphs

  • Image alt text

  • Internal links

By optimizing your content for high-traffic, low-competition keywords, you'll increase your chances of ranking higher in search results. And higher rankings mean more organic traffic and visibility for your content. See how a little keyword research can go a long way?

Step-by-Step Guide to Effective Keyword Research

To conduct effective keyword research like a pro, follow these steps:

1. Identify your target audience and topic

First, figure out who you want to reach and what you want to write about. The more specific you can be, the better. For example, instead of “business owners,” specify “small business owners in the Pacific Northwest.”

2. Brainstorm broad keyword groups

Come up with groups of keywords and related terms, like “small business marketing,” “branding,” “social media strategy,” and “content creation.” The broader the group, the more keywords you’ll find.

3. Use free keyword research tools

Sites like Google's Keyword Planner, Moz, SEMrush, and Ubersuggest are goldmines for discovering keyword ideas. Enter a group from Step 2 and filter results by search volume, competitiveness, and other factors. Look for keywords with 1,000 to 10,000 searches per month.

4. Drill down with long-tail keywords

Long-tail keywords, like “how to start a social media strategy for a small bakery,” are more specific but still get decent traffic. Aim for keywords with 50 to 1,000 searches per month. These are less competitive and easier to rank for.

5. Organize keywords by theme and search volume

Group keywords into themes to determine content themes and opportunities. Then sort each group by search volume to see the most valuable keywords to target. With a strategic keyword list in hand, you’re ready to optimize your content and start ranking higher in search results!

Tools and Resources to Streamline Your Keyword Research

To streamline your keyword research and find the best terms for your content, utilize these helpful tools and resources:

Google Keyword Planner

Google's free keyword planning tool provides estimated search volume and cost-per-click data for keywords and phrases. Enter a seed keyword to get suggestions for related terms. See search volume trends over time to determine if a keyword is gaining or declining in popularity.

Moz Keyword Explorer

For more in-depth insights, Moz Keyword Explorer gives you keyword difficulty scores, search volume, and other metrics to help determine the best keywords to target. It offers useful filters to refine results by volume, difficulty, and more. The tool isn’t free but they do offer a limited free trial.


This unique tool provides search autocomplete suggestions for your keyword. See what questions people commonly ask around your topic. The Q&A format results uncover pain points and information gaps you can address in your content.

Google Trends

Check Google Trends to see how interest in a keyword or topic is changing over time. Look for seasonal variations or upward trends that may indicate an opportunity. Compare interest across different keywords to determine which terms people search for most.

Online Forums and Communities

Spend time browsing related forums, online communities, and social networks to discover what language people naturally use to discuss your topic or product. Look for frequently asked questions and discussions around common issues or concerns. The terms real people use in their own words can make for extremely valuable keywords.

With the insights from these tools and resources, you'll be well on your way to conducting keyword research like a pro. Keep testing and optimizing to drive more targeted traffic to your content.


You've learned a ton about conducting keyword research like a pro in this article. Now it's time to put these strategies into action and find those high-value, low-competition keywords that will drive traffic to your website. Start with broad keyword ideas, then drill down using the research tools to find hidden gems. Track keyword difficulty and search volume to determine keywords worth targeting. Build out your keyword list, then organize the keywords into groups to develop your content strategy. Stay on top of search trends and continue optimizing to reach the top of the SERPs. If you follow these tips, you'll be conducting keyword research like a pro in no time and watching your traffic soar. Now get out there and crush it!

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